Passionate about design since 2004, I'm endlessly fascinated by how our craft keeps reinventing itself — and how it's now rising to meet the challenge of AI. I founded Lusine.io to give product design teams the leadership and strategic support they need, whether they're an early-stage startup or a scaling enterprise.

I’ve specialized in B2B HR SaaS products in a variety of working environments from hyper growth scales ups like PayFit and Datadog, to consulting firms like Accenture and Avanade, with renown industry and service clients (Hermes, L’Oréal, Sanofi, Sodexo, Fjord).

My work extends from driving the full product design process, and managing product designers, to facilitating user research and strategic design ideation workshops.